Retailers have tried for decades to improve customer satisfaction, yet recent Customer Rage surveys indicate that complaint satisfaction is lower today than…
In a world where your customers and prospects are expecting personalized communication, more customer data means more complex marketing programs. Unfortunately, for…
As some frustrated marketers continue to see their traditional paper coupon redemption rates drop, others are discovering viable and successful alternatives. While…
One common denominator sits at the core of every successful, profitable, and self-sustaining marketing strategy: acquiring new customers. This starts with getting…
Purchases via e-Commerce channels are expected to grow from 9% to 14% of all US retail sales by 2021. With 80% of shoppers shopping online monthly, and one-third…