Executive ViewPoints

Earning The Loyalty Of Millennials And Gen Z

Younger consumers, which can be segmented as Gen Z (8 to 20 years old), Young Millennials (21 to 28) and Older Millennials…

Customer Experience Is The New Black…Again

If you attend enough industry events and conferences, it’s not hard to figure out that customer experience is very much in vogue…

The ‘Art’ And ‘Science’ Of GDPR Consent For Retailers

You’ve seen it before, the long form you must sign before participating in a potentially dangerous activity, the checkbox at the bottom…

How Out-Of-Home Advertising Will Help Amazon Unify The Customer Experience

Amazon is now one of the top three digital advertising players, overtaking Oath and Microsoft just weeks after it became the second company…

Taking Digital Marketing Strategies In-Store

Despite living in a world of ultra-fast online services, a reported 54% of U.S. shoppers prefer shopping at brick-and-mortar stores. Learning From…

Balancing Consumer Privacy With Personalized Offers

There’s no doubt consumers traditionally are willing to part with personal data for great deals on Black Friday and Cyber Monday. And…

Creating A Unique Customer Experience To Drive 2019 Success

There’s no way to avoid it — retail in 2019 is all about the experience. And to create a stellar experience, retailers…

Not Acting On Individual Customer Intent — How Much Is It Costing You?

While online retailers may happily report positive sales, no e-Commerce leader worth their salt would leave money on the table. They see…

Retailers Are Learning To Live In An Artificial And Augmented World

Consumers can be a fickle yet demanding bunch. With more information available to them than ever before, they expect retailers to curate…

Is Breaking Up Easier Than Bargain Hunting?

Occasionally, we do a piece of customer research that hits home in a really personal way. As someone who grew up frequenting…

A Cloud Security Blanket For Retail Operators

By now, retail operators are very familiar with the reasons for moving their networks to the cloud: flexibility, scalability, centralized management capability,…

How Retailers Can Benefit From Social Proof

When looking for a new outfit or wanting the best local pizza in a new city, some look at what Kylie Jenner…

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Executive ViewPoints

Earning The Loyalty Of Millennials And Gen Z

Customer Experience Is The New Black…Again

How Out-Of-Home Advertising Will Help Amazon Unify The Customer Experience

Taking Digital Marketing Strategies In-Store

Balancing Consumer Privacy With Personalized Offers

Creating A Unique Customer Experience To Drive 2019 Success

Not Acting On Individual Customer Intent — How Much Is It Costing You?

Retailers Are Learning To Live In An Artificial And Augmented World

Is Breaking Up Easier Than Bargain Hunting?

Feature Your Byline

Preparing for Global Expansion: 6 Must-Haves for Tax Compliance Success

5 Essential Tax Truths for Growing Midmarket Companies

The Agentic Engine Powering Profit-Driven Merchandising

6 Essential Tips for Social Commerce for Tax, Finance, and IT Leaders

AI at a Crossroads: Leadership, Ethics, and ROI

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