Executive ViewPoints

Five Essential Lessons Retail Marketers Can Learn From Game Of Thrones

Game of Thrones has something for everyone: heroes and villains, comedy and drama, breathtaking cinematography, epic battles, and plenty of love and…

Winning On Google: How Retailers Can Evolve Their Search Strategies

When it comes to search engine optimization, our work is never done. That’s because Google’s algorithms are constantly changing, as they work…

EPrivacy — Are You Ready For The Next Chapter In Data Compliance?

In May 2018, for the first time retailers have had to think very carefully about the data they collect, for what purpose,…

Employees Are The Key To A Successful Product Launch

A new product launch is an exciting time for a brick-and-mortar retailer — there’s so much potential for the company’s brand image,…

Why Video Is A Must-Have In Your Marketing Toolbox

You only have to do a Google search these days and you’re hit with a number of videos waiting for you to…

Why Google Shoppable Image Ads Are So Important

Every day, consumers go to Google and ask Google questions. I’m stating the obvious, sure, but it’s also not as simple as…

Leverage Payment Platforms For Precision Marketing Aimed At Chinese Consumers

In this age of big data, social media and integrated marketing ecosystems, it’s sometimes hard to know who owns the customer. Traditionally,…

Leading Retailers Are Overcoming Analysis-Paralysis

There is a lot of talk about data-led, people-based marketing, but I’m often surprised to find that some retailers are not acting…

Upward Mobility: Three Mobile Strategies To Improve Operational Execution, Train, Sell And Collect Data

Deloitte’s 2019 Retail Industry Outlook signals a tipping point for retail this year and advocates for synchronized bets across six key focus…

Engaging Shoppers With Relevant, Personalized Messaging Across Multiple Channels

In surveys across the board, marketers say that personalization is a top priority. When done right, it increases engagement, builds loyalty, and…

Why Hudson Yards Represents Retail Excellence And Innovation

Hudson Yards, the largest private real estate development in the U.S. by area and home to more than 70 stores and restaurants,…

Tackling Retailers’ Growing Returns Problem In The Wake Of Shipping Increases

Free, convenient returns have become more or less an expectation of the modern retail consumer. Unfortunately, free returns have fueled unprofitable consumer…

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Executive ViewPoints

Five Essential Lessons Retail Marketers Can Learn From Game Of Thrones

Winning On Google: How Retailers Can Evolve Their Search Strategies

Employees Are The Key To A Successful Product Launch

Why Video Is A Must-Have In Your Marketing Toolbox

Why Google Shoppable Image Ads Are So Important

Leverage Payment Platforms For Precision Marketing Aimed At Chinese Consumers

Leading Retailers Are Overcoming Analysis-Paralysis

Upward Mobility: Three Mobile Strategies To Improve Operational Execution, Train, Sell And Collect Data

Engaging Shoppers With Relevant, Personalized Messaging Across Multiple Channels

Why Hudson Yards Represents Retail Excellence And Innovation

Tackling Retailers’ Growing Returns Problem In The Wake Of Shipping Increases

Feature Your Byline

Preparing for Global Expansion: 6 Must-Haves for Tax Compliance Success

5 Essential Tax Truths for Growing Midmarket Companies

The Agentic Engine Powering Profit-Driven Merchandising

6 Essential Tips for Social Commerce for Tax, Finance, and IT Leaders

AI at a Crossroads: Leadership, Ethics, and ROI

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