Executive ViewPoints

7 Questions Every Retailer Should be Asking Itself About Ecommerce and Shopper Loyalty

Continually mining and employing data is essential if retailers — and their brand partners — are going to meet shoppers’ expectations of…

How a True Net Cost Analysis Helps Retailers Maximize Promotions

Since the start of the global COVID-19 pandemic, retailers have faced new, unprecedented challenges — particularly as consumer demand and spending continues…

How to Get More Customer Reviews on Your Boutique Website

No offense, but you’re not exactly the most unbiased source when it comes to how awesome your products really are. Photos, great…

How Technology Fuels Customer Experience and Brand Value

The fundamental shift in retail toward blended digital commerce has created several hurdles for retailers still clinging to traditional blueprints. At a…

7 Ways Brands are Transforming Customers into Members with Subscriptions

Subscriptions originally emerged as a way of creating recurring revenue models for retailers and brands. They then evolved into a novel way…

10 Ways to Reshape and Refresh Your Product Portfolio

Many business owners delay updating their product portfolios to give themselves time to address other crucial operational tasks. Giving your portfolio a…

The Rise of the Digital Showroom

For years, brick-and-mortar (B&M) retailers have grappled with how to remain relevant in the ascendant era of ecommerce. As more consumers opted…

Why Apps are the Cornerstone of Retail’s Post-Pandemic Future

What the past year showed us is that the future of commerce is likely to be meaningfully different than what existed prior…

Supply Chain Digitization: Retail’s Guiding Light for Navigating Globalization

For retailers, the benefits of globalization extend far and wide. Globalization is undoubtedly complex in nature, but embracing it can enable companies…