Executive ViewPoints

Why Customer Empathy is the New Metric Guiding Brands Through Divisive Times

Over the past decade, the social and political climate of the United States and abroad has forced every strata of society to…

For Affiliate Marketers, Brand Safety is Always On — Equal Parts Partnership and Monitoring Best Practices

It’s been satisfying to see affiliate marketing mature over the past two decades, evolving from a somewhat experimental performance option that more…

Retailers are Entering the Lending Game Thanks to Treasure Trove of Merchant Data

Today’s retailers know it’s imperative to embrace ecommerce, not just through the pandemic, but for future survival. The convenience and contactless peace-of-mind…

Retail’s Last-Mile Challenge

In London, as shoppers return to storied Oxford and Spencer streets after long COVID-19 lockdowns, they’re being greeted by the sight of…

5 UCC Trends that Can Help Retailers Thrive in the Now ‘Normal’

The COVID-19 pandemic has changed the retail sector in dramatic ways over the last year — from fluctuating product demand and availability…

3 Strategies for Responding to the Changing Retail Landscape

Retailers sometimes move at a near-glacial pace, planning out huge builds with extreme precision — and sometimes years in advance. With costs…

First Quarter Feedback for Grocery Retail: Insights from the Start of 2021

Besides trying to keep their stores sufficiently stocked, the biggest challenge for many grocery retailers in 2020 was trying to determine what…

Rely on Amazon or do Your Own Thing: How to Build the Best Ecommerce Experience on any Platform

The pandemic accelerated consumer adoption of ecommerce so quickly that in a few months, consumers moved from using ecommerce for only a…

Planning for the Marketing Rebound in a Post-Pandemic Era

Think back to last March 2020 (a scary thought for many): toilet paper was running scarce, emotions were on high, and consumers…

6 Trends that Point To a Holistic Approach to Ecommerce

2020 was a milestone year for ecommerce. Accelerated by lockdowns and social distancing, ecommerce growth that was expected to take years materialized…

Retail Strategy Tune-Up Time: Let’s Start with Pricing

For years, retailers have faced accelerating pressures on margins and profits as competition proliferated both online and in brick-and-mortar, as shoppers grew…