Recently, a new innovation has taken the advertising world by storm: retail media networks. These advertising platforms allow third-party brands to market…
We’re currently seeing a growing trend toward retail media networks, in which retailers create advertising platforms within their apps or websites. These…
The retail media business is booming, as retailers provide access to first-party audiences and empower advertisers to connect with shoppers. But retailers…
Linkable Networks, a provider of linkable offers technology, and 24/7 Real Media, WPP’s ad technology company, recently announced a partnership that will…