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STRATACACHE Adds Jeff Griffin As EVP Of Retail Media Networks

Digital place-based media company STRATACACHE has named Jeff Griffin its new EVP of Retail Media Networks. Griffin brings more than 25 years…

Linkable Networks Partners With 24/7 Real Media To Help Retailers Increase Brand Awareness, Build Loyalty

Linkable Networks, a provider of linkable offers technology, and 24/7 Real Media, WPP’s ad technology company, recently announced a partnership that will…

dunnhumby Debuts White Label Retail Media Platform

Retail data science company dunnhumby has developed a new platform designed to enable retailers to easily launch and manage their own media…

What Can and Should Retailers Do About Climate Change?

The risks of climate change took center stage during 2021, as UN scientists linked global warming directly to human activities. With global…

How Retailers Can Avoid Common Sustainability Missteps

These days, just about every business is looking into the ways it can promote more sustainable commerce. For retailers, however, true sustainability…

Data Privacy, Retail Media and the Personalized Store

Accelerated digital behaviors are accelerating the need for more immersive, data-driven customer experiences. That is why 84.51° and Kroger Precision Marketing are focusing…

B8ta CEO: Live Shopping is the Future of Experiential Retail Worldwide

Few retailers can compete with Amazon on a purely transactional basis, according to Vibhu Norby, Founder and CEO of b8ta. The retailer’s…

Tesco Enters the Retail Media Fray

The UK’s largest retailer, Tesco, has joined the likes of Walmart and Target by launching new advertising capabilities that will allow brands…

How Not to Build DTC Retail Wrong

Ten years ago, brands had a fear of upsetting wholesale partnerships. Beholden to industry powerhouses like Neiman Marcus or Bloomingdale’s in the…

How Recommendations can Help Retailers Build a Deeper Relationship With Their Customers

Online retail is a competitive scene. To offer simple product recommendations — such as “customers who bought this item also bought this”…

Which Multi-Touch Attribution Model is Right for Your Retail Brand?

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map…

How 5G Will Power a New Retail Experience

The rollout of 5G has the potential to transform the retail industry by ushering in a new era of connectivity and experience….

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