Five Strategies to Unlock the Potential of Retail Media Networks


Recently, a new innovation has taken the advertising world by storm: retail media networks. These advertising platforms allow third-party brands to market to retailers’ customers through the retailers’ various sales and marketing channels. And while companies like Amazon, which pioneered the trend, focused on offering their ecommerce channels to advertisers, a growing number of businesses are discovering the vast untapped potential of their brick-and-mortar fleets.

Like any other advertising platform, a retail media network needs good data to function. Retailers’ own first-party data can provide rich and valuable insights, but to truly unlock the potential of media networks, retailers and advertisers also need comprehensive location intelligence metrics, which offer greater visibility into shoppers’ offline habits and behavior.

Get answers to questions like:

  • Is foot traffic data relevant for online-only retail media networks?
  • How can location intelligence provide visibility into hyper-local consumer preferences?
  • Why should you look at weekly and hourly visitation patterns to price ads?

Download Now

Download Now

Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with Placer.Ai and consent to communications from Placer.Ai, Retail TouchPoints, corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and Terms of Use for more information on our policies.

Thank you!

Click below to access this resource.

Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: