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How Claire’s New IP Universe Started in the Metaverse

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less…

Walmart Heads Back to School by way of the Metaverse

Walmart has launched a new Roblox experience to get young consumers excited for the back-to-school season. Supercampus is a back-to-school adventure where…

RICE23: Coach Exec on Bringing Substance (and Marketing Savvy) to the Metaverse

A retailer’s marketing campaign is only as good as the creativity behind it, no matter how advanced the tools used to communicate…

Coach, Clinique and Aéropostale Move Beyond Metaverse Hype with Tactical Omnichannel Activations

Just one year ago the business world was ablaze with the potential of the metaverse — new virtual worlds and NFT launches…

NFTs will Bridge the Gap Between the Real World and the Metaverse

The first currency goes back to 3000 B.C. when the world’s earliest civilization developed in Mesopotamia. The retail store, on the other…

#RICE23 Chair Announcement: Cathy Hackl Added As Metaverse And Next-Gen Fashion & Retail Chair

How Virtual Planogram Creation is Giving Purina Insights for a Metaverse Commerce Revolution

While the opportunities VR and the metaverse offer for the customer experience is a well-explored path, the technology also has the potential…

Vivienne Tam Brings NYFW Runway Show to the Metaverse

International fashion brand Vivienne Tam hosted an immersive metaverse experience at New York Fashion Week (NYFW) alongside its real-world runway show on…

Embracing the Metaverse: A Bold Way to Improve Customer Retail Experiences

There’s been quite a bit of hype about the metaverse — it’s the next big thing, it will transform how companies engage…

Beyond the Hype, a Compelling Business Case for Moving to the Metaverse

The consumer product titan Nike ushered in the 2022 peak holiday shopping season with a fascinating twist, announcing a decisive move into…

The Opportunities (and Risks) of the Metaverse

The metaverse is creating a lot of buzz in the media, especially with its promise of creating a more integrated and open…

Find the Right Pricing to Drive Revenue in the Metaverse

You might have heard the term “metaverse” for the first time only in 2020. That’s when it became an omnipresent word in…

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