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Inside PUMA’s ‘Humble’ Approach to Metaverse Strategy

When it comes to world building in the metaverse, the creative opportunities are essentially limitless. That’s why, as brands and retailers start…

A Metaverse Action Prep Plan for Brands

You’ve been reading about the metaverse, and you aren’t sure what to do about it yet. Is it too early? Is it…

Lowe’s Creates 500 3D Assets to Help Customers Build in the Metaverse

Instead of building its own branded space in the metaverse, Lowe’s is focusing on doing what it does best — helping its…

Retail in the Metaverse

The world has entered the next frontier of a commerce technological revolution. Move over real life; the metaverse is here. Welcome to the…

Customer Service in the Metaverse: How Retailers Can Prepare for a Whole New (Virtual) World

When Facebook, Inc., announced in October 2021 that it planned to change its name to Meta, searches for the term “metaverse” skyrocketed….

Timberland Treks into the Metaverse Via Fortnite

Footwear brand Timberland has stepped into the metaverse with the launch of its semiannual CONSTRUCT: 10061 design program within Fortnite, to engage…

Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences

Editor’s Note: Be sure to check out Part 1 of this series focusing on evolving consumer perceptions of the metaverse. If the…

Moving into the Metaverse: Social Commerce Provides a Blueprint

Editor’s Note: Be sure to check out Part 2 of this series focusing on evolving consumer perceptions of the metaverse. The metaverse is a…

The Metaverse and Web3 Hold Unique Benefits for Retailers

These days it seems everyone is talking about the metaverse and Web3, but many executives are still unclear about the tangible benefits…

How Retail Should Enter the Metaverse

Retail is just like any other business category — a buzzword symbolizing an abstract concept gains traction, and the excitement takes over…

How Brands Can Map Out Contextual vs. Additive Advertising in the Metaverse

One common misunderstanding of the metaverse is that it’s a singular destination, which couldn’t be further from the truth. In fact, it’s…

RICE 2022: 5 Things Everyone in Retail Should Know About the Metaverse

The first thing Cathy Hackl, Chief Metaverse Officer at Future Intelligence Group, wants people to know about the metaverse is that you…

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