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Hy-Vee Bolsters Retail Media Strategy with Digital Signage, Dynamic Content

Hy-Vee is implementing Samsung Ads to support its retail media strategy. Brand marketing teams will now be able reach customers via Samsung…

TikTok Launches First-Party Measurement Solution for Advertisers

TikTok has launched Attribution Analytics, a first-party measurement solution designed to help marketing teams understand the bottom-line impact of the social network’s…

As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with…

Brand vs. Demand: Navigating the Duality of Marketing Content in Modern Retail

Marketers understand the importance of both brand and performance marketing. Brand marketing aims to create a strong brand identity over time, while…

2 Ways Retailers Plan to Cut into Amazon’s Retail Media Lead: Stores and Closed Loop Measurement

“The debate is over — retail media is now almost universally recognized as one of the most effective methods of commerce marketing,”…

Closed-Loop Measurement is what Makes Commerce Media Stand Out

In the age of commerce media, closed-loop measurement (CLM) has emerged as a powerful tool for marketers and retailers looking to engage…

AdRoll Adds New Email, AI And Measurement Capabilities To Its Platform

AdRoll has introduced a new suite of marketing tools for direct-to-consumer brands. The portfolio is designed to help retailers enhance their marketing…

6 Success Factors For Marketing Measurement

The stakes are high for marketers in proving their ROI. More data, approaches and vendors exist than ever, but it’s difficult for…

Marketers Struggle To Localize Content Across Channels

Marketers are realizing the challenges around localization and adapting their strategies for different geographies. A new study by the CMO Council titled Adaptability in Branded…

Storyselling Marries Content And Commerce To Build Long-Term Loyalty

Many brands are embracing the convergence of content and commerce known as “storyselling” — even though metrics around its effectiveness are still…

A User’s Guide to Content Marketing

Given the increasing costs of customer acquisition, achieving brand loyalty amongst consumer bases is more important than ever. Historically, brands would reach…

Social Analytics Intelligence: From Passive Measurement To Active Engagement

Today’s retailers and brands must be active on social media because that’s where shoppers are spending significant amounts of time. But it’s…

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