Business Intelligence / Data / Analytics

In order to be successful in today’s omnichannel retail marketplace, merchants must collect information from numerous internal and external sources, then analyze that data. New solutions can help to optimize incoming data in order to deliver the business intelligence and analytics needed to move retail businesses successfully into the future. This section offers feature articles, special reports, industry viewpoints and the latest news to help retailers make sense out of the growing influx of information.

77% Of Brands Want To Get More Insights From Retail POS Data

While brand manufacturers continue to invest in POS analytics and gather relevant customer data from retailer partners, 77% still believe they can be doing more with the data to improve their business, according to a report from Askuity. Sporting goods is the most active product category presently managing their business with the help of POS data, with 84% of these brands leveraging the information. Other top product categories include: Fashion & Apparel (76%); Beauty (71%); Electronics (71%); Health & Wellness (69%); Consumer Packaged Goods (67%); Packaged Food & Grocery (63%); Housewares (57%); Home Improvement (50%); and Automotive (47%).

GOAT Sneaker Marketplace Boosts Mobile App Performance

  • Published in News Briefs
Seeking to address speed and performance issues of its mobile experience, the GOAT premium sneaker marketplace has integrated the PacketZoom SDK into its app, serving as a complement to GOAT's CDN (Content Delivery Network). Key benefits of the implementation have included: • Increased speed of image downloads; • Reduced number…

TechStyle Fashion Group Selects Marketing Analytics Solution

  • Published in News Briefs
TechStyle Fashion Group, parent company to JustFab, FabKids, ShoeDazzle and Fabletics, has made measuring its customer acquisition marketing performance easier. The retailer will use Visual IQ's IQ Intelligence Suite to measure the true impact of its marketing efforts and identify the touch points that are the most effective across the…

Lingerie Retailer Brings Voice Of Customer Into Product Decisions

  • Published in News Briefs
Etam, a leading French lingerie retailer, is seeking to improve its decision-making around merchandise by bringing in the voix of the customer. The brand is partnering with First Insight, which provides Voice of Customer (VOC) data by gathering real-time consumer data and applying predictive analytic models. "First Insight should help…

Facebook Mobile Ads Generate 72% Higher Returns Than Desktop

  • Published in Social
Despite producing a lower conversion rate than their desktop counterparts, direct response mobile campaigns on Facebook actually provide a 72% higher return on ad spend (ROAS), according to data from Rakuten Marketing. On average, Facebook mobile ads generate: 63% higher click-through rates than desktop; 33% lower conversion rates than desktop; and A 70% lower cost-per-click rate than desktop. So while consumers are more likely to click on a Facebook ad on mobile but are less likely to convert, the much cheaper cost-per-click rate means retailers can optimize their marketing and advertising strategies within the social network and prioritize mobile investments.

Does Your Business Have What It Takes To Weather Any Storm?

Preparing for extreme weather requires more than just buying insurance. It means making sure your business stays up and running the best it can, even when it’s facing an emergency. Unfortunately, too many business owners or executives fail to take the necessary precautions and are forced to deal with extensive damages without having lined up appropriate resources ahead of time. Most executives have a general idea of what “being prepared” looks like, but they don’t typically have the firsthand experience of weathering a storm. Others know the drill, but because it happened so long ago, the memory of it has faded and doesn’t seem so bad today.

Deloitte: Consumers Choose Eating Over Shopping On Thanksgiving Day

  • Published in News Briefs
As retailers such as Costco, Lowe’s, Nordstrom, Staples, The Home Depot and TJX close their doors on Thanksgiving, it appears most consumers are supporting this decision. Only 22% people plan to shop in stores on Thanksgiving Day, with 67% saying they disagree with stores being open on Thanksgiving altogether, according…

Customer Feedback Solution Wins Inaugural CART Innovation Award

  • Published in News Briefs
The Center for Advancing Retail & Technology (CART) has named Wyzerr the winner of its inaugural Retail Innovation Pitch Event. The Wyzerr survey tool leverages gamification and artificial intelligence to source consumer feedback, amplifying the amount of information available to retailers. The tool then turns that information into real-time actionable…

Election Depresses Online Spending By $800 Million

  • Published in News Briefs
In the two weeks surrounding the U.S. presidential election, retailers lost out on more than $800 million in revenue from online sales — with the sharpest spending drop occurring in the days after November 8, 2016. From Nov. 1 to Nov. 14, total sales growth slowed to only 1.35% on…

Sagarmatha Unveils Apex Shopper Insight To Monitor Spending ROI

Sagarmatha has released Apex Shopper Insight, a data-driven analysis and outreach solution designed to enable retailers to link shoppers via 1:1 personalization strategies. The platform’s operational framework and tool set can create a single language across a retail organization that enables all shopper-centric departments to work cooperatively. These brands can then demonstrate ROI to CPGs on targeted campaign spending, with the goal of optimizing future budgets.

You'd Better Watch Out: How To Avoid Holiday Retail Risks

The holidays are supposed to be a happy time. Kids get presents; families come together; and retailers enjoy their most significant sales of the year. It seems almost criminal to dwell on everything that can go wrong this season, but unfortunately there are plenty of holiday-related risks that require special attention, including: • The influx of minimally vetted seasonal workers who could potentially steal confidential data, loosely guarded products or cash; • Higher shrink levels arising from increased shoplifting opportunities due to heavier crowds; and • Workplace injuries and/or damage to products or facilities from a combination of additional store decorations and minimally trained temporary employees.

Walmart Centralizes Data For Millions Of SKUs Into Online Catalog

Recognizing the importance of having complete, accurate, up-to-date digital content for all the products it sells, Walmart is seeking to "build a global product catalog of all the products that can be potentially transacted within the Walmart ecosystem," according to Ram Rampalli, the retailer's Global Head of Content Acquisition. "Whatever we sell, we want to make sure that all the products are represented online." Gathering product information for millions of SKUs and hosting it on represents a gigantic undertaking. For Rampalli, who in 2011 joined @WalmartLabs, the retailer's technology support and innovation lab, the challenges boiled down to: • Sourcing quality product content for so many products across thousands of suppliers; and • Organizing, standardizing, and optimizing all that data to rapidly go live on the Walmart site.

Emarsys Raises $22 Million In Funding

Marketing software provider Emarsys has procured $22.3 million in funding from investment firm TPG Specialty Lending Europe (TSLE), an affiliate of credit asset platform TSSP. The financing is designed to fuel innovation in artificial intelligence and data science, and accelerate growth in existing and new markets. Emarsys North America had 47 employees at its headquarters in downtown Indianapolis in June 2016, but plans to employ approximately 94 there by the end of the year. The goal is to boost that total to 167 by the end of 2020.

Pandera Systems Offers Self-Service BI, Decision Automation

Pandera Systems, a full-service business intelligence and data integration consulting firm, offers two solutions as part of its Self Service Business Intelligence and Enterprise Decision Automation offering. • Self Service Business Intelligence enables users to create their own reusable reports and have complete control of their data, including high-performance dashboards that can lead to continual improvements to reporting systems. • Enterprise Decision Automation provides businesses with a single analytical platform for their decision-making processes.
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