May 4, 2015 | E-Commerce
With a flurry of retail experiences available, customers need every edge they can get to make the right choice before a purchase. Videos give these shoppers the chance to gain more product insight before making a final purchase decision. In 2014, online shoppers who viewed video during their purchase process were 1.6 times more likely to buy than shoppers who did not view video, according to the Invodo 2014 Video Commerce Benchmarks Report. Top performers on the Invodo platform experienced customers who viewed video 3.3 times more likely to purchase those who did not view video.