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Consumers Who Watch Retailer Videos Are More Likely To Make Online Purchases

Consumers Who Watch Retailer Videos Are More Likely To Make Online Purchases

December 22, 2014 | E-Commerce

Consumers who watch videos during while shopping online are 1.9 times more likely to purchase the product associated with the video versus those who do not watch a video, according to research from Invodo. The report noted that the overall influence of video increased during the Q3 2014, largely due to the back-to-school shopping surge. One out of every 10 online shoppers (9.4%) clicked to play videos available on shopping web sites during Q3. View rates on product pages averaged 12% during the quarter, higher than the rates on home, category and search pages.

Movers & Shakers

Target Announces New Executive Changes

Target Announces New Executive Changes

Target Chairman and CEO Brian Cornell has announced new executive changes and leadership roles designed to help the retailer accelerate its business and encourage digital transformation. Casey Carl, who is...

American Apparel Fires Dov Charney, Appoints New CEO

American Apparel Fires Dov Charney, Appoints New CEO

American Apparel has fired former CEO and Founder Dov Charney for reasons related to the terms of his employment agreement, according to a company statement. The retailer’s Board of Directors...

Bebe Onboards Jim Wiggett As Permanent CEO

Bebe Onboards Jim Wiggett As Permanent CEO

Women’s apparel retailer bebe stores has named interim CEO Jim Wiggett as its permanent leader. With the appointment, bebe also added Wiggett to its Board of Directors. Prior to joining the...

Mergers & Acquisitions

CommerceHub To Acquire Mercent

CommerceHub To Acquire Mercent

CommerceHub, an e-Commerce solution provider, has signed an agreement to acquire Mercent, a Seattle-based retail technology company. Financial terms of the agreement have not been disclosed. The CommerceHub virtual-inventory platform...

SHOEme Acquires Shoes.com

SHOEme Acquires Shoes.com

SHOEme, parent company of online footwear retailers Onlineshoes.com and SHOEme.ca, has acquired Shoes.com from Brown Shoe Company for an undisclosed sum. “Our top priorities as we head into 2015 are to...

Epicor Acquires ShopVisible To Expand Omnichannel Capabilities

Epicor Acquires ShopVisible To Expand Omnichannel Capabilities

Epicor Software Corporation, has announced plans to acquire ShopVisible, LLC, a provider of cloud-based retail order management and digital commerce solutions. Set to close by the end of 2014, the...

Financial News

PetSmart Agrees To $8.7 Billion Buyout

PetSmart Agrees To $8.7 Billion Buyout

PetSmart will sell itself to a consortium led by investment firm BC Partners for approximately $8.7 billion, or $83.00 per share in cash. The transaction was unanimously approved by the...

Delia’s Files For Bankruptcy

Delia’s Files For Bankruptcy

Teen brand and retailer Delia’s announced today that it plans to file for Chapter 11 bankruptcy protection and liquidate all merchandise. Recently, the retailer tried to raise funding and find...

Deb Shops Files For Chapter 11 Bankruptcy

Deb Shops Files For Chapter 11 Bankruptcy

Women’s clothing retailer Deb Shops has filed for bankruptcy protection in a Delaware court. The filing, which was submitted on November 30, is part of a financial restructuring that...