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Video Viewers Are 1.6x More Likely To Purchase Than Non-Viewers

Video Viewers Are 1.6x More Likely To Purchase Than Non-Viewers

May 4, 2015 | E-Commerce

With a flurry of retail experiences available, customers need every edge they can get to make the right choice before a purchase. Videos give these shoppers the chance to gain more product insight before making a final purchase decision. In 2014, online shoppers who viewed video during their purchase process were 1.6 times more likely to buy than shoppers who did not view video, according to the Invodo 2014 Video Commerce Benchmarks Report. Top performers on the Invodo platform experienced customers who viewed video 3.3 times more likely to purchase those who did not view video.

Movers & Shakers

Walmart Shakes Up Executive Team

Walmart Shakes Up Executive Team

Wal-Mart Stores is shaking up its executive team in an effort to tighten up the organizational structure, according to an internal announcement from Walmart U.S. President and CEO Greg Foran...

ShopperTrak Taps Former Ericsson Exec For CTO Position

ShopperTrak Taps Former Ericsson Exec For CTO Position

ShopperTrak, a provider of consumer behavior insights and location-based analytics, has appointed Adan K. Pope as its Chief Technology Officer (CTO). Prior to joining ShopperTrak, Pope served as VP of Technology...

Merchant Customer Exchange Appoints Bank Of America Exec As Interim CEO

Merchant Customer Exchange Appoints Bank Of America Exec As Interim CEO

Merchant Customer Exchange (MCX), developer of the CurrentC mobile payment platform, has appointed Brian V. Mooney as its interim CEO. He succeeds Dekkers Davidson, who is leaving MCX to pursue...

Mergers & Acquisitions

NetSuite Set To Acquire Bronto For $200 Million

NetSuite Set To Acquire Bronto For $200 Million

NetSuite is acquiring Bronto Software for approximately $200 million in cash and equity, the two companies announced today. The deal is expected to close in Q2 2015. This acquisition continues...

Versa Capital Finalizes Wet Seal Acquisition

Versa Capital Finalizes Wet Seal Acquisition

Versa Capital Management has finalized its acquisition of fast fashion retailer Wet Seal. The U.S. Bankruptcy Court for the District of Delaware approved the transaction on April 1, 2015. Wet Seal...

Teikametrics Acquires Lab Escape

Teikametrics Acquires Lab Escape

Teikametrics, a provider of pricing and inventory optimization solutions for Amazon third-party sellers, has acquired Lab Escape, which provides heat map visual data discovery software. By integrating the Lab...

Financial News

SiteZeus Captures $2.2 Million In Series A Funding

SiteZeus Captures $2.2 Million In Series A Funding

SiteZeus, a provider of site selection technology, has secured $2.2 million in Series A funding from Chris Sullivan, who is a partner at Bloomin’ Brands and Co-Founder of Outback Steakhouse....

Store Openings Highlight Q4 Financial Results

Store Openings Highlight Q4 Financial Results

Retail sales are predicted to increase 4.1% in 2015, indicating that the industry as a whole is set to have a big year financially, according to the National Retail Federation...

RetailNext Secures $125 Million To Fuel Growth

RetailNext Secures $125 Million To Fuel Growth

In-store analytics solutions provider RetailNext has secured an additional $125 million from Activant Capital Group and other investing partners to bring its total capital to $184 million in growth funding. RetailNext...