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Last-Minute Marketing Tips And Tactics For A Successful Q4

Last-Minute Marketing Tips And Tactics For A Successful Q4

October 22, 2014 | Trend Watch

Total holiday sales in 2014 are expected to reach up to $986 billion, a 4.5% increase over the 2013 season, according to Deloitte.  With the holiday season rapidly approaching, retailers need to ensure they have a solid marketing plan in place for the most competitive time of year. Luckily, there’s still plenty of time for organizations to tweak their digital marketing programs and maximize end-of-year revenue.

Movers & Shakers

JCPenney Names Home Depot Exec President And CEO-Designee

JCPenney Names Home Depot Exec President And CEO-Designee

The JCPenney Board of Directors has selected Marvin Ellison, current EVP of U.S. Stores at The Home Depot, as the company’s next President and CEO-Designee effective November 1, 2014. Ellison...

Luxottica CEO Resigns After Six Weeks In Position

Luxottica CEO Resigns After Six Weeks In Position

Luxottica Group, a designer, manufacturer and distributor of luxury and sports eyewear, held an emergency Board of Directors meeting after Enrico Cavatorta, CEO of the company, resigned on Oct. 12,...

Gap CEO Steps Down

Gap CEO Steps Down

Glenn Murphy has announced that he will retire from his position as CEO of Gap Inc. effective February 1, 2015. The retailer’s board of directors unanimously agreed to appoint Art...

Mergers & Acquisitions

B2X Raises $15 Million, Acquires The Service Solutions

B2X Raises $15 Million, Acquires The Service Solutions

B2X Care Solutions, a provider of customer care solutions for smartphones, has raised $15 million in a Series B round of funding led by Earlybird Venture Capital. The company also...

Epicor Acquires QuantiSense

Epicor Acquires QuantiSense

Epicor Software Corporation has announced that it will acquire QuantiSense, a provider of cloud-based and on-premise analytic solutions for the retail industry. The deal is expected to close on Oct....

Ensighten Acquires Anametrix To Add Marketing Analytics Technology To Platform

Ensighten Acquires Anametrix To Add Marketing Analytics Technology To Platform

Ensighten, a global omnichannel data and tag management provider, has acquired Anametrix, a cloud-based, multichannel marketing analytics platform. The news comes following Ensighten’s March 2014 purchase of tag management company TagMan....

Financial News

Zumur Receives $700,000 In Seed Funding

Zumur Receives $700,000 In Seed Funding

Zumur, an online shopping engine, has received the first half of a $1.4 million seed round. The funds will be used to help the company refine the engine for its...

LightSpeed Receives $35 Million To Expand Product Line

LightSpeed Receives $35 Million To Expand Product Line

LightSpeed, a provider of cloud-based commerce solutions, has closed $35 Million in new funding led by iNovia Capital and Accel Partners. This is the second round of funding for LightSpeed,...

Stein Mart To Open Six New Stores In 2014

Stein Mart To Open Six New Stores In 2014

Stein Mart, a discount retailer of fashion apparel, accessories, home décor and shoes, will open six new stores this fall as part of an extensive store expansion plan. In...