December 22, 2014 | E-Commerce
Consumers who watch videos during while shopping online are 1.9 times more likely to purchase the product associated with the video versus those who do not watch a video, according to research from Invodo. The report noted that the overall influence of video increased during the Q3 2014, largely due to the back-to-school shopping surge. One out of every 10 online shoppers (9.4%) clicked to play videos available on shopping web sites during Q3. View rates on product pages averaged 12% during the quarter, higher than the rates on home, category and search pages.