November 21, 2014 | Retail Success Stories
Influencer marketing is an effective tactic used by brands to generate buzz and introduce their products to new audiences. Today, more brands are relying on bloggers to review their items and educate online visitors about their businesses. For example, workout gear brand Shefit sought to better engage Millennial moms. The brand partnered with MtoM Consulting to help establish an influencer marketing strategy targeting relevant bloggers.