Advertisement

TouchStore Helps Personalize The Brick-And-Mortar Experience

SS TouchStore ImageIn the era of showrooming, retailers are encouraged to engage consumers while they’re browsing throughout the store. Retailers that embrace technology and personalization can enhance the brick-and-mortar shopping experience, leading to improved customer satisfaction and, in turn, increased sales and brand loyalty. 
 
TouchCommerce has released the TouchStore to help retailers personalize the in-store shopping journey. The solution is designed to provide shoppers with a personalized mobile experience, allowing them to scan a QR code or send a text message to a number promoted on product. After this initial point of interaction, the TouchCommerce online engagement window opens on the consumer’s smartphone.

 
The solution combines product information, prior browsing behaviors and patented web-based customer interface to target customers with specific content or route them to a live chat expert on a product. The live chat expert can provide shoppers with rich media content, such as videos, coupons, guides and surveys.
 
With TouchStore, consumers can use a smartphone to access support and leverage self-serve options to venture through the browsing and consideration journey. The solution also provides shoppers with a more detailed assortment of items not provided in the store, such as out-of-stock products and web exclusives.
 

Advertisement

Submit Your Solution

Let us feature your new products or services.

Featured Event

Join the retail community as we come together for three days of strategic sessions, meaningful off-site networking events and interactive learning experiences.

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: