Cross-border commerce platform provider Flow has secured a $13 million Series A funding round from Bain Capital Ventures. The funds will be used to expand the cloud-based platform to global retailers and brands. Flow expects to announce additional retailer and brand partners in the coming months.
Flow is designed to bring international consumers a localized shopping experience that mirrors shopping from a domestic merchant. Additionally, the platform enables merchants to ship product from anywhere to anywhere in a cost-efficient manner, by automating end-to-end workflows across pricing, translation, landed cost, payments and logistics.
The platform uses AI and virtualization to address key requirements such as multi-currency pricing, cost-efficient and rapid shipping, international payment options, well-defined taxes and duties and simple returns.
Rob Keve, Founder of customer experience platform Fizzback, and Mike Bryzek, Co-Founder of Gilt Groupe, founded Flow in 2015.