TouchPoints TV: Mark Loucks, Certona


Mark Loucks, Certona

Mark Loucks, VP of Channels for Certona, shares insights on personalization techniques retailers can implement to better engage with consumers. “Companies that are succeeding are harnessing personalization at every touch point, not just the web,” Loucks says. “They need to become a consumer-centric organization as a way to improve acquisition and retention efforts, and the overall value of these consumers.”

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