TouchPoints TV: James Arredondo, Exclusive Concepts


James Arredondo, Exclusive Concepts

James Arrendondo, Director of Sales for Exclusive Concepts notes that industry executives attending are discussing how to convert visitors into buyers and how to implement mobile optimization. Exclusive Concepts is focusing on search marketing and conversion rate optimization as retailers prepare for the holidays. He added that for back-to-school, pay-per-click campaigns were particularly successful.

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