With: Carin van Vuuren, Usablenet
Three emerging trends stand out as actionable for retailers: social selling; biometrics – voice, in particular; and the overall in-store experience. When it comes to social selling, 28% of users’ engagement with brands improve the moment they see user generated content, van Vuuren noted. A Next-Gen Wish List is an example of a strategy that could be effective for many retailers. Regarding biometrics, retailers should look at the power of voice to make mobile apps more accessible and complete purchases quicker.