For several years, a cornerstone to omnichannel success was to bring the best of digital into the store. But now that consumers are socially distancing and only have e-Commerce to rely on, Doug Stephens believes we may see a shift in foundational experience best practices.

During this Retail Reset conversation, Stephens shares his take on how he believes retailers’ investments in experience may pivot to digital, and the strategic questions they must ask to ensure the best of the physical experience, including social interaction, is applied.