Already one of the fastest growing retailers in the U.S., Family Dollar is still looking to improve the sales performance within its roster of more than 6,650 stores. To do this, the company’s management has stressed initiatives to its investors, such as creating “better merchandise adjacencies” and expanding its selection of consumables.
Family Dollar has had several years experience in applying APT’s Test & Learn platform software to optimize a number of strategic initiatives, from labor operations and capital investment to marketing and merchandising. Family Dollar chose APT in large part because of the breadth of the issues that can be optimized using the Test & Learn Solution.
This month, Family Dollar expands its Test & Learn capability with the licensing of Market Basket Analyzer, a tool for capturing and analyzing vast quantities of intricate transaction log data.
“Family Dollar continuously strives to stay relevant to its customers,” said Dorlisa Flur, Executive Vice President and Chief Merchandising Officer at Family Dollar. “To that end, Family Dollar is expanding its analytic capability by integrating APT Market Basket Analyzer into its decision-making process. The integration of APT Market Basket Analyzer with Family Dollar’s existing Test & Learn capability will allow more precise measurement and optimization of marketing and merchandising initiatives, helping Family Dollar to be a compelling place to shop for its customers”