The store window has always been prime real estate for brand storytelling, but this is especially true during the holiday season. Department stores, specialty retailers and luxury brands alike embrace these spaces to create wondrous experiences and inspire shoppers, and it is the design and creative teams that help bring these experiences to life.
That is why we plan to celebrate the creative professionals who master the art of window dressing once again with the design:retail Winning Windows awards program. We are inviting retailers in New York City and across North America to share their artistry and visual mastery by completing their nomination form by November 22.
After a holiday season ripe with uncertainty and disruption in 2020, we’re excited to judge this year’s nominations both virtually and in person. This will allow us to once again include our latest category — Winning Windows of North America — which will be open to all retailers in North America that want to show off their visual prowess. Winning Windows of New York will be eligible for the Platinum, Gold and Silver Awards, while Winning Windows of North America entries will compete for a Judges’ Choice Award.
Windows will be viewed virtually by the judges and evaluated based on three key criteria: Originality and creativity; Spirit of the season; and Professionalism, including execution and technical aspects. The awards will be announced at the PAVE Holiday Celebration on December 8, 2021 in New York City, as well as on RetailTouchPoints.com.
Submit your nomination now!