Collectibles brand Pop Mart has opened its fourth Parisian store in the Louvre just in time for the Paris 2024 Olympics.
Opened on July 27, 2024, the day after the Olympics opening ceremony — which ranged across a number of iconic Paris locations, including the Louvre — the new store is located in the Carrousel du Louvre, near the museum’s secondary entrance and iconic glass pyramid.
The store marks Pop Mart’s first venture into an art gallery-style retail format, featuring a design inspired by French classical architecture. The design merges classical and modern design with a sleek monochrome palette, striking marble table and unique product displays, including exclusive Louvre-inspired items.
The opening was celebrated with a number of exclusive product releases, including SkullPanda Permeate and Labubu’s Artistic Quest. SkullPanda artist Xiong Miao made her debut visit to Europe for a fan signing event at the store following its opening. The store also features the return of the classical product series The Monsters Art, inspired by timeless masterpieces, and is currently adorned with sports-themed decorations and exclusive items in honor of the Olympics.
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“Opening our store at the Louvre is a significant milestone, enhancing Pop Mart’s global stature and credibility,” said Wang Ning, Founder and CEO of Pop Mart in a statement.
The new Louvre location complements Pop Mart’s three other Paris stores, at Opéra, Pompidou and Galeries Lafayette. The retailer also has locations in the UK, Italy and the Netherlands, with additional expansion across Europe planned for later this year.
