A new retail and events concept called Levels that melds brand experience, commerce and tech will open its doors this weekend in San Francisco’s Mission Bay district.
Founded by four entrepreneurs with backgrounds in retail, brand marketing, digital tech and consumer experience, Levels aims to “reshape how physical spaces energize and connect communities,” according to a company statement. The founders include:
- Ronnie Singh, Head of Lifestyle and Content Marketing at interactive entertainment developer 2K;
- Sam Asfahani, CEO of gaming venue OS NYC;
- Craig Lyon, SVP of Marketing at wellness company Nutrabolt; and
- Ryan Gizinski, Creator, Owner and Operator of online sneaker and streetwear brand Guest List.
With a focus on sneakers and streetwear, it’s fitting that Levels is located just outside the Chase Center, home to the NBA’s Golden State Warriors. The store’s three-floor layout features a range of technology integrations and flexible design to allow for ongoing collaborations. Levels will feature collections from up-and-coming brands as well as industry staples. The space was designed by Berkeley, Calif.-based architecture firm Studio Skaggs Kennedy.
“Levels is so much more than a store — it’s a cultural hub where streetwear, sports, tech and entertainment converge,” said Singh in a statement. “I’m proud to call the Bay Area home and to introduce Levels as a place to host, celebrate and inspire the visionaries who are shaping the city’s cultural landscape of tomorrow.”
Advertisement
In addition to the permanent retail boutique, Levels also will feature two event spaces that will be available as extensions of the location’s retail component or as standalone bookable spaces for brand activations.
The store will officially open to the public on Feb. 28, 2025, but ahead of the grand opening a preview weekend was held Feb. 13-17 that featured brands including Essentials, Dust Of Gods, Better With Age, John Stan, OVO, Jeff Hamilton, Hellstar, Warren Lotas and Rivington roi Rebis.
