Marks & Spencer plans to install self-checkout POS stations in the changing rooms in its 180 clothing stores, according to the Telegraph and other news outlets. The UK retailer already has deployed the changing room checkouts in 28 refurbished stores, including its Fosse Park flagship in Leicester, and plans to have the technology installed in more than 100 stores by 2028.
“We’d like customers to be able to walk straight into the fitting room with no queue, try on what they’ve chosen, then pay there and just walk out,” Sacha Berendji, Operations Director at M&S told the Telegraph. The retailer plans to install one checkout per changing room area but could add more based on customer demand, and Berendji noted that store associates would be “hosting” these checkouts to help prevent shoplifting.
“This is all about choice,” Berendji added. “If you want to be served by a colleague, that’s absolutely OK and you always can be. But if people want to serve themselves, they can do that instead.”
Retailers such as Good American, Victoria’s Secret and Under Armour are investing in RFID-powered fitting room technology from Crave Retail to make the try-then-buy experience more seamless for customers. Although these implementations allow shoppers to order different sizes and colors online via the tablet devices, adding self-checkout makes the M&S experience even speedier.
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