The pop-up is designed to mimic the glass pavilion of the iconic Grand Palais in Paris, complete with park benches and a pedestrian garden inspired by the Jardin des Tuileries. The pop-up will be live January 13-30 and feature weekend activations including a live DJ, a custom cotton candy machine and photo opportunities in a life-sized Barbie doll box.
“We have heard from many of our customers that they want to have fun with fashion again, and this special partnership between Balmain and Barbie does that and more,” said Lana Todorovich, President and Chief Merchandising Officer for Neiman Marcus in a statement. “We are thrilled to partner on an exclusive pop-up experience that celebrates the excitement of playing dress-up and brings a modern multi-cultural take on the Barbie brand to our Dallas NorthPark location. It doesn’t get any more joyful than being able to explore and shop the limited-edition unisex collection while immersed in a unique adventure envisioned by Balmain and Barbie.”
Balmain’s limited-edition collection features many of the label’s signature styles with a Barbie twist (expect a lot of pink), including inventive hybrids of Balmain’s signature bags and Barbie packaging. As part of the collaboration, Mattel has created versions of three of the looks for Barbie and Ken dolls. The looks will be offered as digital NFTs of Barbie and Ken avatars sporting the styles, alongside one-of-a-kind Barbie-scaled versions of the outfits that will be sold to the highest bidders in an online auction.