Twenty-five years ago, people searched for purchases by flipping through a catalog. Fifteen years ago, they typed keywords into Google to find sale items and track trends. Now they are using voice assistants like Amazon Alexa to guide them through the purchase journey. According to a new report from Juniper Research, smart devices like the Amazon Echo and Google Home will be installed in a majority — 55% — of U.S. households by 2022. Retailers need to come to terms with the new reality: In five years, most consumers will rely on voice-based product searches to buy everything from basic grocery items to fashion splurges and even large household appliances. Think about that: You will search for almost everything by asking a small speaker for help.