With a global community of more than 1.3 million shoppers, Feelunique, a UK-based online beauty and cosmetics retailer, is leveraging this vast following and turning them into powerful brand advocates. Having already introduced a loyalty program, a social media influencer program and a monthly product sampling offer, Feelunique sought to provide a platform where shoppers could easily share their positive experiences with friends and family. Feelunique has more than 130,000 daily site visits and sells more than 30,000 products from 500 brands. Nearly two thirds (65%)of sales come from the very social demographic of global Gen Z and Millennial shoppers under the age of 35. With 61% of women likely to recommend a beauty brand to a friend or family member, according to Ben Van Pelt, Marketing Manager at Feelunique, the decision to implement a referral marketing program made perfect sense for the company.