ShopSavvy, a mobile shopping assistant designed to enable smart phone users to locate, research and purchase products at the point of sale (POS), reached 1.9 million downloads and 1.3 million unique users in April 2011 alone, the company reported. Since its launch in 2008, ShopSavvy has achieved 17.9 million total application downloads and 9.3 million unique users. The unique user total represents 13% of the approximately 70 million smart phone owners in the United States, according to ShopSavvy.
The ShopSavvy database includes more than 26,000 retailers and more than 1 million store locations. Many leading U.S. retail companies are enrolled in ShopSavvy, including Walmart, Target, American Eagle, Best Buy and Gap.
Today’s successful retailers will find ways to take advantage of opportunities to market to shoppers using smart phones, as the devices are steadily becoming a more significant component of the shopping process. According to 2010 IDC and IE research, 45% to 60% of smart phone owners used their phones to conduct “due diligence,” meaning reasonable steps in buying and selling, on store prices and inventory, ShopSavvy reported.
“Each time a product is scanned the user is presented a product page where we can insert an AdOn ― a ‘hyper-relevant’ deal, promotion, warranty offer or other UPC/GPS-targeted advertisement,” noted Alexander Muse, CEO and Co-founder of ShopSavvy. “Our users are generating millions of these each month — and we are pleased to report that product page views in the first quarter of 2011 were more than double those of the last quarter of 2010.”