Can Kohl’s New Merchandising Strategy Create Holiday Magic?

Kohl's is implementing a new in-store visual merchandising strategy to inspire holiday shoppers and drives conversions.
Photo credit: Kohl's

Kohl’s has unveiled a series of new initiatives designed to inspire holiday shoppers and rev up seasonal sales results. While discounts and deals will be core, the ailing department store chain is also prioritizing in-store merchandising and curation to improve the customer experience.  
To make finding the perfect gift even easier, Kohl’s has developed a new front-of-store experience, aptly called Gift Shop, that is curated for various holiday gifting needs. The expanded area will feature seasonal products, such as home décor, as well as gifts for him, her and the family.  

Additionally, the retailer is heavily promoting its Top Toys List, featuring 20 of the hottest toys of the season, in stores with a dedicated area touting a cross-category selection of products. Shoppers who want to give back can purchase a Kohl’s Cares book or plush, with all net profits being donated to nonprofits working to improve the health and wellness of children and families across the U.S. 

New Services to Empower Holiday Shoppers 

Like many retailers, Kohl’s has extended its holiday marketing and promotions calendar. The retailer has already started holiday-centric deals this month with a series of weekly LEGO deals. Of course, November will kick off Black Friday promotions, including an Early Access event, so customers have access to more deals, sweepstakes, prizes and Kohl’s Cash.  

Customers will have access to various solutions and services throughout the season. For example, Kohl’s has unveiled a new and improved holiday gift guide and is spotlighting its various omnichannel services. Beyond its existing offerings, the retailer is offering self-pickup services in more than 1,100 stores and self-checkout in select locations.  


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