Capitalizing on the growth and buzz around the shopping capabilities on the iPad, online giant Amazon.com has launched Amazon Windowshop, a reformatting of the web site specifically designed to offer fluid user interaction via the iPad’s multi-touch interface.
The Windowshop program, complete with 49 fulfillment centers with millions of in-stock items, shares Amazon.com’s key offerings, like customary low prices and speedy delivery. It also allows members to receive the same benefits from their Amazon Prime membership. However, this new lanscape-fromatted app is designed to adapt to the iPad’s lean-back, touch screen tablet.
Amazon Windowshop is expected to make exploring every aspect of the online store’s inventory streamlined and efficient. With the flick motion synonymous with the iPad, shoppers can view the sites entire inventory through the “browse” selection based on item category, or type a keyword into the search bar to find a specific product. Users can also share choice items with friends and family through e-mail, Facebook and Twitter by tapping the “share item” option on any product page.
After tapping on an item thumbnail, the app is designed to allow shoppers to view all product information, zoom in on photos, and read through item details and reviews, just like the Amazon web site to maximize inventory browsing. The app is also designed to offer one-click ordering and package tracking so a user’s entire account can be monitored through the app account.
With the official arrival of the holiday shopping season, Amazon.com is optimizing the shopping experience specifically for iPad users, designing the app to be the premium and preferred version of the company’s web site.
“With Amazon customers ordering more than $1 billion worth of products per year via their mobile devices, it’s no wonder that Amazon is ramping up the iPad shopping experience,” wrote Stan Shroeder in an article on Mashable.com. “Amazon’s original iPad app was already quite impressive, but browsing through categories wasn’t perfect. Windowshop solves that problem elegantly and makes shopping on the iPad really effortless.”