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Marquee Adds Laura Ashley to Brand Portfolio

Laura Ashley has been acquired by Marquee Brands
Image courtesy Marquee Brands

Brand management firm Marquee Brands has acquired British fashion and lifestyle label Laura Ashley and will use the acquisition to establish its first European headquarters in London. Marquee bought the brand from Gordon Brothers, which acquired Laura Ashley out of bankruptcy in 2020. Financial details of the transaction were not disclosed. 

“We acquired the British heritage brand out of insolvency in 2020 and built a flexible, scalable licensing business and a global ecommerce presence over the last four years,” said Tobias Nanda, Head of Brands at Gordon Brothers in a statement. “We could not be prouder of Laura Ashley’s growth under Carolyn D’Angelo’s leadership, the former President of Laura Ashley, and know the brand is in the right hands for continued global growth under Marquee Brands’ leadership.”

Laura Ashley now joins Marquee’s slate of consumer brands, which includes Martha Stewart, Sur La Table, BCBG, Destination Maternity and Dakine. With the addition of Laura Ashley, Marquee now puts the retail value of its brand portfolio at $4 billion.

The Laura Ashley brand currently is distributed in more than 80 countries via wholesale, digital marketplaces and at more than 150 branded retail locations. The brand is licensed into more than 200 lifestyle categories, and Marquee plans to continue those operations while also leveraging its global network to expand the brand’s presence across North America, Latin America, Asia Pacific, EMEA and other key regions. Marquee will retain Laura Ashley’s UK-based team to run the brand.

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“Laura Ashley’s licensed business model and robust group of high-quality partners makes the brand a seamless addition to Marquee Brands,” said Heath Golden, CEO of Marquee Brands in a statement. “With the existing UK team in place, we are primed and ready to leverage Laura Ashley’s seven-decade legacy to unlock its future potential as a full lifestyle brand innovating new products and categories, offering unique collaborations and engaging multi-generational audiences in key markets worldwide.”

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