New Consumer Loyalty Consolidation Solutions Showcased At NRF Show

Customer loyalty programs remained a hot topic of interest at the 2009 National Retail Federation’s Big Show in NYC earlier this week, and several new innovations debuted with the goal of simplifying the loyalty process for consumers.

Rather than carrying multiple loyalty cards and/or weighing down a key chain with multiple add-ons, the KeyRingThing card is designed to combine up to six club, discount and/or loyalty cards on one credit-card size card. Designed to slip easily into pocketbooks and wallets next to credit cards and cash, the card is accessible at point of sale transactions.  In addition to loyalty card consolidation, KeyRingThing will offer a new membership issuance website, enabling consumers to combine up six store cards on one card and also house their account information safely in password-protected accounts.

“At one point, I was cutting bar codes from loyalty cards and pasting them onto old, expired credit cards,” says Tim Jackoboice, Founder & President of KeyRingThing. “Today, consumers need only pick up a free KeyRingThing card from participating retailers, or at the KeyRingThing website. At no cost to them…It’s important to many people to take advantage of as many store discounts as they can today. And it’s more important than ever for retailers to retain loyal customers.”

The KeyRingThing is aimed at increasing the usage and ROI of loyalty programs, as Jackoboice points to research indicating that of the 1.3 billion cards issued, only 39.5% are active. The KeyRingThing is also designed to enable POS advertising, and reaches consumers literally in their wallets.


My HomeStore Card, a free rewards program, enables members to earn cash back from shopping at participating online and brick-and-mortar merchants. The solution is designed to make saving easier for consumers, as it automatically keeps track of earnings.

HomeStore Rewards utilizes a registered-card tracking process. Members can register up to five credit or debit cards, which are used to track members’ spending. The solution is designed to get consumers what they have already earned placed back on the card without any hassle.

Shoppers can visit store websites through a HomeStore Rewards account and are given two options to optimize savings— HomeStore Rewards cash back and/or store-specific offers, provided directly by the store. In addition, shopper can visit brick-and-mortar stores in their area where registered cards can be used at the checkout counter for cash back. The convenient map will display store locations where shoppers can use registered cards.

My HomeStore Card will track everything behind the scenes and display earnings through consumers’ My HomeStore Rewards account. Once the cash back earnings exceeds $25, cash is automatically placed directly on the registered cards.


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