Target Goes on Health Kick with Addition of More Than 1,000 New Wellness Products

The new "wellness destination" on
The new "wellness destination" on (Image courtesy Target)

Target is introducing more than 1,000 new wellness-related products starting at just $1.99 in a bid to “support guests on their wellness journey without stretching their budgets.”

New products range from apparel and accessories to dietary supplements, vitamins and wellness-focused tech. Among the 1,000 new products, hundreds will be exclusive to Target.  

“Wellness has been redefined to encompass a more holistic way of living — and it’s also different for every person,” said Rick Gomez, EVP and Chief Food, Essentials and Beauty Officer at Target in a statement. “That’s why Target is delivering like no other retailer, offering guests the ultimate destination to support their wellness journey, whether that’s enjoying a non-alcoholic beverage from Sechey or stocking up on Bloom to get their daily greens.”

A curated assortment of wellness products will be displayed at store entrances, and additional displays featuring other wellness brands will be placed in departments throughout the store, including health and beauty. also has launched an online wellness destination that, in addition to products, also includes meal inspiration and special deals.


Shoppers can also look for the Target Clean symbol in stores and online to find thousands of products that are formulated without unwanted chemicals and meet the retailer’s Target Clean standards for ingredient transparency.

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