Experiential retailer CAMP is bringing the White Elephant gift exchange party online with the relaunch of Gift Game for the 2021 holiday season. Additionally, the retailer has created an ecommerce shopping platform for kids that lets them safely find, choose and send presents directly to their recipients.
Gift Game provides hosts with the ability to set the number of guests for their party and the maximum budget for each person’s gift. This year’s version also includes the option to book a CAMP Counselor to assist with hosting duties and guide the experience.
Hosts can choose their preferred video platform and send invites to the guests, which will both let them sign up and select the gifts they want to bring to the party. Play involves each participant taking turns either choosing a new unwrapped gift or stealing a gift from someone else. At the end, CAMP ships every gift to the proper recipient.
Younger shoppers can get in the holiday spirit with CAMP’s Kid Shop, which lets children aged three to 12 pick their own gifts to send out. The child’s parents first select a “gift box” that sets the amount that can be spent, then turn the process over to the child with a special code. After the kid selects their gifts they can customize a card for the recipient, and CAMP sends it to their address on file. The entire process is Children’s Online Privacy Protection Act (COPPA) compliant.
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