user-generated content

Amplify Your Online Presence in Three Steps

Last year, multiple lockdowns and store closures forced fashion retailers to go online. This digital transformation is the key to navigating today’s…

Nosto Acquires UGC Marketing Platform Stackla

Ecommerce personalization platform Nosto has acquired visual content marketing platform Stackla, which helps marketers discover, manage and display authentic, influential visuals across…

What Motivates Customers to Contribute UGC? Exclusivity, Sampling and Community

Brands know that user-generated content (UGC) — ratings, reviews, and consumers submitting video, imagery and Q&A content — are effective tools for…

Skincare CEO Reveals 6 Keys To Influencer Marketing Success

Influencers have become a mainstay in the beauty marketing world. Largely embraced in the color cosmetics space, influencers can help spread the…

HTC Collects 54,000 Consumer Images With Social Campaign

As part of a 2013 holiday campaign, mobile device manufacturer HTC — in partnership with social media integration company Aerva — collected…

How NYX Ties User-Generated Content To Commerce

Brands and retailers tap user-generated content to showcase real-life use-cases for their products and services. And with 92% of consumers saying they…

Data Collection Plays Key Role In Social Shopping

Retailers should view social shopping not only as a way to achieve more personalized engagement with customers and drive sales, but as…

Duane Reade Delivers Social ROI With Facebook Contest

Duane Reade has launched the “Show Us Your Party Legs” Facebook photo contest, a three-week-long omnichannel marketing campaign that aims to increase…

White House Black Market Turns Customers Into Stylists With #WearWhatWorks

Whether they’re snapping photos of their meals, friends, or even their outfits, today’s shoppers are highly engaged with Instagram and are using…

CoffeeForLess.com Boosts Conversions By 300% With Social Q&A

The Internet has enabled customers to gather product information quickly and easily. Whether through e-Commerce web sites, online forums or third-party review…

Reevoo Partners With MyBuys To Boost E-Commerce Engagement

Reevoo, provider of cloud-based social business solutions, has partnered with MyBuys, a distributor of customer-centric marketing to retailers and brands, to embed…

user-generated content

Amplify Your Online Presence in Three Steps

Nosto Acquires UGC Marketing Platform Stackla

What Motivates Customers to Contribute UGC? Exclusivity, Sampling and Community

Skincare CEO Reveals 6 Keys To Influencer Marketing Success

HTC Collects 54,000 Consumer Images With Social Campaign

How NYX Ties User-Generated Content To Commerce

Data Collection Plays Key Role In Social Shopping

Duane Reade Delivers Social ROI With Facebook Contest

White House Black Market Turns Customers Into Stylists With #WearWhatWorks

CoffeeForLess.com Boosts Conversions By 300% With Social Q&A

The Dessy Group Engages User-Generated Content To Share Bridal Stories

Reevoo Partners With MyBuys To Boost E-Commerce Engagement

Discover the Companies Building the Metaverse (and What They Do)

With Brand Language Under a Microscope, AI-Powered Optimization Appeals to Marketers

2022 Customer Loyalty Data Study: What are the True Drivers of Loyalty in the Minds of Consumers?

5 Trends Shaping the Future of Ecommerce

7 Surprising Tax Facts That Will Impact Your DTC Strategy

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