user-generated content

The Counterintuitive Marketing Magic Behind True Classic’s DTC Success

Being a DTC brand is a bit of a slog lately — just ask Peloton, Wayfair or Allbirds. But as these brands…

Why Consumer Brands Turn to UGC During Tough Economic Times

While many businesses consider reducing marketing budgets as recession fears loom, user-generated content (UGC) is becoming more appealing to brands and retailers…

Omnichannel Retail Index Spotlights 4 Investment Areas

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. The result? The…

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that…

Amplify Your Online Presence in Three Steps

Last year, multiple lockdowns and store closures forced fashion retailers to go online. This digital transformation is the key to navigating today’s…

Nosto Acquires UGC Marketing Platform Stackla

Ecommerce personalization platform Nosto has acquired visual content marketing platform Stackla, which helps marketers discover, manage and display authentic, influential visuals across…

What Motivates Customers to Contribute UGC? Exclusivity, Sampling and Community

Brands know that user-generated content (UGC) — ratings, reviews, and consumers submitting video, imagery and Q&A content — are effective tools for…

Skincare CEO Reveals 6 Keys To Influencer Marketing Success

Influencers have become a mainstay in the beauty marketing world. Largely embraced in the color cosmetics space, influencers can help spread the…

HTC Collects 54,000 Consumer Images With Social Campaign

As part of a 2013 holiday campaign, mobile device manufacturer HTC — in partnership with social media integration company Aerva — collected…

How NYX Ties User-Generated Content To Commerce

Brands and retailers tap user-generated content to showcase real-life use-cases for their products and services. And with 92% of consumers saying they…

Data Collection Plays Key Role In Social Shopping

Retailers should view social shopping not only as a way to achieve more personalized engagement with customers and drive sales, but as…

Duane Reade Delivers Social ROI With Facebook Contest

Duane Reade has launched the “Show Us Your Party Legs” Facebook photo contest, a three-week-long omnichannel marketing campaign that aims to increase…