user-generated content

Clarks Continues Roblox Reign with ‘Stranger Things’ Drop

Up to 88.9 million users visit Roblox each day, seeing it as an invaluable platform for self-expression and identity exploration. As a…

The Key to Connecting with Gen Z: Plug into Their Fandom

As social media and digital connectivity continue to shape consumer behavior, especially among younger generations, brands are increasingly focusing on how to…

How to Keep Your Digital Signage up to Date

Digital signage is a great way for retailers to capture customers’ attention and keep them informed about new deals and products. However,…

Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star? If the findings of Deloitte’s 17th…

How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Online shopping has existed for 40 years or so now, depending on what starting point you use, and while it’s undergone many…

The Counterintuitive Marketing Magic Behind True Classic’s DTC Success

Being a DTC brand is a bit of a slog lately — just ask Peloton, Wayfair or Allbirds. But as these brands…

Why Consumer Brands Turn to UGC During Tough Economic Times

While many businesses consider reducing marketing budgets as recession fears loom, user-generated content (UGC) is becoming more appealing to brands and retailers…

Omnichannel Retail Index Spotlights 4 Investment Areas

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. The result? The…

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that…

Amplify Your Online Presence in Three Steps

Last year, multiple lockdowns and store closures forced fashion retailers to go online. This digital transformation is the key to navigating today’s…

Nosto Acquires UGC Marketing Platform Stackla

Ecommerce personalization platform Nosto has acquired visual content marketing platform Stackla, which helps marketers discover, manage and display authentic, influential visuals across…

What Motivates Customers to Contribute UGC? Exclusivity, Sampling and Community

Brands know that user-generated content (UGC) — ratings, reviews, and consumers submitting video, imagery and Q&A content — are effective tools for…

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user-generated content

Clarks Continues Roblox Reign with ‘Stranger Things’ Drop

The Key to Connecting with Gen Z: Plug into Their Fandom

How to Keep Your Digital Signage up to Date

Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

The Counterintuitive Marketing Magic Behind True Classic’s DTC Success

Why Consumer Brands Turn to UGC During Tough Economic Times

Omnichannel Retail Index Spotlights 4 Investment Areas

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Amplify Your Online Presence in Three Steps

Nosto Acquires UGC Marketing Platform Stackla

What Motivates Customers to Contribute UGC? Exclusivity, Sampling and Community

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

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