tmall

True Religion Expands into China on Multiple Fronts

True Religion has partnered with Aurorae Group, owner of Evisu Group, for its long-planned expansion into China. Key elements include opening 65…

Alibaba Restructures into 6 Distinct Businesses to Drive Agility and Shareholder Value

Alibaba Group is undergoing the most significant restructure in its 24-year history with plans to split the company into six groups, each…

Singles’ Day Sales Growth Slows, but Cross-Border Commerce and Livestreaming Shine On

Alibaba Group declined to release the exact results for its 14th annual 11.11 Global Shopping Festival, also known as Singles’ Day, instead…

Why Experience, Story and Video Are Key Sales Drivers in Chinese Cross-Border Commerce

Chinese cross-border commerce has been a hot topic, and it’s becoming potentially even hotter as major retailers prepare for potential cost-cutting by…

Famed British Corner Shop Fortnum & Mason to Open Tmall Store

The 315-year-old British retail and hospitality brand Fortnum & Mason is moving into the frontier of modern retail with the opening of…

Dickies Boosts Conversion Rate 94% on Tmall After Launching Fit Recommendation Tool

Workwear brand Dickies has experienced a 94% increase in conversions since it launched size and fit recommendations on Tmall in China in…

Sweetening the Cookie-less Jar: What Luxury Retailers Need to Know for Future-Proof Success

While 80% of U.S. marketers report being very reliant on third-party cookies in digital advertising, the reality is here: cookies are going away. However,…

Singles’ Day Broke Sales Records Again, but That’s Not the Whole Story

The 13th annual 11.11 Global Shopping Festival, also known as Singles’ Day, has once again broken its own sales records. Alibaba itself…

Ecommerce Accelerator Pattern Secures $225M in Funding

Pattern has received $225 million as a minority investment from Knox Lane. The ecommerce marketplace accelerator, founded in 2013, has more than…

145-year-old Bissell Brand Leverages Livestreaming, 11.11 and KOLs to Clean up in China

Bissell is a quintessentially American brand. Launched in 1876 in Michigan, the floor care company is now run by the fourth and…

How U.S. Brands Can Get a Piece of the $115B+ Singles’ Day Opportunity

First off, it seems the term “Singles’ Day” is a bit passé. The more contemporary appellation for the massive Chinese shopping extravaganza…

Blockbuster Alibaba Singles Day Signals China’s Economic Recovery, U.S. Opportunities

The topline numbers from Alibaba’s 11.11 shopping festival indicate the strength of China’s rebound from the impact of COVID-19. Singles Day —…

Neiman Marcus Shares Insider Tips on Retiring Monolithic Tech and Embracing Modern, Composable Architecture

How Design Teams are Maximizing the Impact of New Store Experiences

Best Practices for Boosting Supply Chain Visibility

The Evolution of Retail Media: Powered by Data, RMNs Offer Full-Funnel Advertising

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