social

Consistency, Personalization Valued Most Among Consumers

Whether consumers plan to purchase items online or in a physical store, they value consistency across all channels, according to a…

Millennials Embrace Mobile Motherhood

Millennials — those born between the early 1980s and early 2000s — have been characterized as the “me generation.” However, females in…

Holiday Shoppers Still Prefer The Store Experience, SDL Survey Finds

Trends such as showrooming and online price comparison have caused retailers to adjust their strategies for connecting and engaging with shoppers across…

Developing Social Strategies That Resonate With Connected Consumers

As today’s consumers become more hyper-connected, they are turning to social networks more frequently to make buying decisions. Using Facebook, Twitter and…

Are CPG Manufacturers Up To The Retail Challenge?

You don’t read a lot about how technology adoption differs based on the way various industries operate. For example, in services sectors…

Rue La La CMO Shares Views On Flash Sale Model Success And Future Plans

Rue La La is recognized as a pioneer in the flash sale space. Touted as a members-only shopping site, Rue La La…

HSN Transitions To ‘Boundary-less Retail’

In today’s omnichannel world, where consumers see a retailer only as a single brand, merchants must create fluid experiences between digital and…

Charlotte Russe Maximizes Social Sharing With New E-Commerce And Mobile-Optimized Sites

Retailers that cater to specific audiences and age segments are challenged to keep pace with their target customers’ wants and needs ―…

Cutting-Edge Retailers Lead The Pack In Localization And Personalization

The payoff of Social, Local and Mobile (SoLoMo) is persuading retailers to rethink their strategies for winning and maintaining customer loyalty. As…

Michaels Launches New Loyalty Program To Drive Holiday Buzz

During July, retailers typically begin to strategize their holiday marketing initiatives and overall goals. Michaels, however, already is encouraging holiday cheer and…

Retail TouchPoints Top 10 Articles Of 2012

Retailers want to learn about the latest technology innovations and find out which retailers are implementing strategies around those innovations. When Retail…

SoLoMo And The New Frontier Of Customer Loyalty

Following is Part 1 of Retail TouchPoints’ two-part Customer Loyalty Report feature. This report will spotlight the rise of the SoLoMo shopper…

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