social media

Customer Service Impacts Brand Loyalty and ‘Word-Of-Mouse’

Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire.com, retail industry execs…

Cross-Channel Dialogue Enhances Customer Loyalty

Shoppers are using multiple channels to research product information and collect reviews before completing a purchase. Noting this trend, retailers are meeting…

6 Ways To Drive Success With Social Sharing: What E-Tailers Can Learn From Amazon.com

Social media has an increasingly critical role in e-Commerce as word-of-mouth and peer sharing help retailers extend brand outreach and increase sales….

Aéropostale Launches Facebook Storefront To Boost Engagement With Online Fans

Aéropostale is joining a number of other retailers, including 1-800-FLOWERS and JCPenney, in an effort to increase business with a Facebook storefront….

Turn Browsers Into Buyers With New Video Technologies

Retailers are quickly learning the power of adding rich media to websites, but they aren’t the only ones catching on. As videos…

Facebook Best Practices Improve Customer Interactions And Brand Reputations

Although many retailers are utilizing Facebook with hopes of spiking customer loyalty and increasing purchase activity, others remain skeptical of social media’s…

Engaging The “Screen-Connected Consumer”

The mobile channel has allowed today’s consumers to instantly access a seemingly endless amount of information and share it through social media,…

HauteLook Implements RightNow To Empower Shoppers In Multi-Channel Buying Experience

Retailers need to keep up with the multi-channel needs of today’s shoppers by providing personalized and engaging experiences. Flash sale retailer HauteLook…

New Report: Store Locator Usage Jumps 48%

Mobile store locators drive foot traffic in-store and increase the likelihood of purchase. According to Millennial Media’s May 2011 S.M.A.R.T. Report, the…

E-Commerce Strategy Transcends Channels

Online commerce connects the digital and physical worlds. Understanding and implementing the right technology tools and strategies builds customer loyalty and drives…

Facebook “Likes” Increase Likelihood Of Purchase

In the last two years, consumers have looked to their laptops and mobile phones to help finalize purchasing decisions, with an estimated…

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