Retail TouchPoints

edo Connects In-Store And Mobile Marketing Via Geocommerce Offers

Mobile applications such as foursquare and Gowolla have emerged as a way for consumers to “check in” to their favorite stores, presenting…

Bonobos and Warby Parker Use Social Media Analytics To Increase Engagement, Enrich Curation

This is Part III of Retail TouchPoints’ multi-part feature investigating trends and developments in social media analytics and the business intelligence the…

Best Buy’s Bob Willett Kicks Off Connected Consumer Series

Bob Willett, former CEO of Best Buy International, kicked off the Connected Consumer webinar series with an invigorating discussion about using data…

Unlocking the Secrets of Connected, Continuous Planning

Retailers and brands today face a double-edged sword. On one side, omni-channel retailing and proliferating customer touch points provide more opportunities than…

Direct Agents 3.0 Optimizes Mobile Campaign Targeting And Analytics For “Post–PC Age”

The surge in mobile devices has impacted the shopping environment in particular, where merchants are striving to communicate with the “always on”…

Honda Partners With Zmags To Create Interactive Online Experience

The Honda Motor Company has announced a partnership with Zmags, a provider of rich media mobile and social merchandising, to launch its…

Retailers Win VICS Achievement Awards

The Voluntary Interindustry Commerce Solutions Association (VICS) has announced the winners of its 15th Annual VICS Collaborative Commerce Achievement Awards, designed to…

IHL Report Shows $818 Billion Lost Annually in Global Retail “Inventory Distortion”

Retailers must keep pace with consumers’ demands to provide a compelling and informative customer experience ― while closely balancing those demands with…

Walmart, PacSun & Ice.com Share Insights On Social Media Analytics

This is Part II of Retail TouchPoints’ multi-part feature investigating trends and developments in social media analytics and the business intelligence the…

Sleeping With The CMO

Editor’s note: This article is an excerpt from Schwartz’ upcoming novel titled: Fast Shopper, Slow Store due to be published in August…

Video Analytics Debate: From Mission Impossible to the Mall

Retailers use video surveillance cameras for a host of reasons — everything from loss prevention to customer safety to liability protection. But…

Is Traditional Retail Dying?

As CEO of a company that is working to level the playing field between online and physical retailers, I take special notice…

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