QR Codes

QR Code Trends And Early Adopters

The convergence of social media and technology is changing how people shop and what they expect from retailers. The QR code is…

Ralph Lauren Executive Explains How Retailers Can Stay Relevant In Light Of Marketing And Technology Shifts

Classic brands are facing the challenge of staying relevant in light of new fashion trends and emerging sales and marketing strategies. While…

Analyzing The Digital Consumer For 2012 Mobile Success

As retailers finalize cross-channel marketing plans and investments for 2012, most have considered the benefits of mobile strategies, such as short message…

Forward-Thinking Retailers Tap Mobility To Connect With Shoppers

Retailers are gravitating to mobile marketing initiatives including short message service (SMS) marketing, quick response (QR) codes, and applications to boost brand…

New Oracle Survey Reveals Shopper Insights On Mobile Marketing, Payments

Shoppers are more comfortable tapping into their smartphones in-store and at home to interact with brands, comparison shop and make purchases, according…

Private Label Growth, Innovative Technologies Fuel In-Store Shelf Strategies

Empowered, savvy shoppers are leveraging a variety of technologies and tools to make smarter shopping decisions every day through a variety of…

Bulletin Board: Week 8-22-11

RPE Partners With Silvon Software To Offer Web-Based Business Analysis Retail Process Engineering (RPE) recently partnered with Silvon Software, a business intelligence…

Cabela’s Expands Cross-Channel Strategy With New Mobile App And QR Code Initiative

As smartphone adoption and m-Commerce continue to grow at an unprecedented pace, retailers are scrambling to implement products and solutions that will…

Turn Browsers Into Buyers With New Video Technologies

Retailers are quickly learning the power of adding rich media to websites, but they aren’t the only ones catching on. As videos…

The Shifting Online Retail Market: Video, Mobility and Personalization

By David Reisfeld, General Manager, Content Delivery Solutions, Limelight Networks The electronic retail experience today is nothing like it was five years…

The Home Depot Adds 2D Scanning To Advertising And Store Shelves

The Home Depot is tapping into the growing mobile barcode trend by providing 2D (QR) barcodes from Scanbuy in print advertising, direct…

Macy’s, Target Tap QR Codes For Extended Customer Interaction

Smart phone technology has given way to a new channel through which to communicate with shoppers and enable commerce. The fascination…

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