The Retail TouchPoints Network

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Q&A with Top Event Producer: Lessons from the Buzziest Media Activations

The ABCs of a Successful Back-to-School Shopping Season

NFTs Aren’t Obsolete — They’re Just Evolving into Something Much More Useful

JLL Research: ‘Eatertainment’ Concepts on the Rise

Graf Lantz Seeks Growth Without Sacrificing Product Quality or Sustainability

Why Curacao ‘Zags’ When Other Retailers ‘Zig’ — and How This Drives its Success

phrasee

Party City Uses AI-Enhanced Emails to Drive 4% In-Store Sales Increase

AI and brand language optimization are playing increasingly important roles in ecommerce, but Party City has leveraged these tools to boost its…

Phrasee Launches Real-Time Language Optimization Tool

Language optimization solution provider Phrasee has launched Phrasee X, a tool that allows marketers to automatically optimize language in real time. The…

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The Ultimate Guide to #RICE23

U.S. Consumers Spend More Money on TikTok than any Other Social Platform

The Latest in Ecommerce Innovation: Tech That’s Reducing Friction and Driving Engagement

Omnichannel Acceleration in Retail

How Top IT and Marketing Teams Can Move from Customer Experience to Experience Innovation

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