Phrasee Launches Real-Time Language Optimization Tool

Language optimization solution provider Phrasee has launched Phrasee X, a tool that allows marketers to automatically optimize language in real time. The solution aims to help retailers respond to customers more nimbly and personally, by continually testing and updating their marketing language at each step of the customer journey.

Phrasee X uses machine learning techniques to optimize brand language in real time and at the click of a single button. It builds on Phrasee’s natural language generation and deep learning capabilities to enhance its AI-powered SaaS platform. Brands will be able to test multiple messages at once to identify top-performing language, improving copy with each send to deliver the right content in digital environments.

The technology was designed to seamlessly integrate with the largest CX marketing technology players, including Adobe and Salesforce. Phrasee X will power Phrasee’s existing products and future roadmap, which can help businesses attract, engage, react to and convert customers with optimized language.


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