Olapic

Moments That Matter: Leveraging Earned Content In Retail

The relationship between brands and consumers is more complex than ever, with shoppers expecting their favorite brands to engage them authentically and…

Font Company Monotype Buys UGC Startup Olapic For $130 Million

Digital typesetting and typeface design company Monotype has acquired Olapic, a user-generated content (UGC) startup, for approximately $130 million. The acquisition will…

Making Technology Human: How Retailers Are Bringing The In-Store Experience Online

With personalized offers, seamless UX design and quick checkout, e-Commerce has become a fast favorite of many U.S. shoppers, with web-based sales…

New Report Shows Instagram Users Are More Engaged Shoppers

Over the past three years, Instagram has become a top player in the social media market, growing to include more than 150…

How NYX Ties User-Generated Content To Commerce

Brands and retailers tap user-generated content to showcase real-life use-cases for their products and services. And with 92% of consumers saying they…