influencer marketing

Southwest Airlines Taps TikTok Creators to Offer ‘Shoppable Flights’

Southwest Airlines is partnering with creators in various subcultures of TikTok to both highlight travel inspiration and offer an easy way to book…

HSN Launches Creator Platform to Build Direct Connections with Digital Influencers

Live shopping veteran HSN has launched a new creator platform, HSNfluencer, to directly recruit, manage and analyze its partnerships with online creators….

Following Bankruptcy, Joann Looks to Broaden its Appeal with ‘Jo-And’ Campaign

Known primarily as a sewing and fabric destination, Joann is looking to broaden its appeal by highlighting its broad assortment of crafting…

How Xcel Brands’ CEO is Trying to Solve Social Commerce

There’s no shortage of companies trying to crack the code of social commerce in the U.S. — from the biggest social media…

How Rebecca Minkoff is Feeding her Risk-Taking Addiction

Rebecca Minkoff doesn’t just like taking risks — she’s addicted to it. “It’s all about pushing myself out of my comfort zone…

True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The brand could easily take cues from its…

Building Connected Commerce in the Age of Loneliness

In May 2023, the U.S. Surgeon General declared the country had entered a loneliness epidemic, which could prove an existential threat to…

Influencers Take Center Stage in True Religion’s First Holiday Campaign

Global lifestyle brand True Religion has launched its first holiday campaign as part of its ongoing growth efforts in the U.S. Called…

Aspire Debuts Dashboard to Improve Influencer Campaign Analysis

Aspire has introduced its Impact Dashboard, designed to provide brands with a quick, digestible snapshot of campaign performance. Historically, marketers have had…

How Henry Rose Drove 1.9M TikTok Impressions with Agile Creative

The average TikTok user spends 95 minutes per day on the app and opens it 19 times per day — just a…

3 Post-Purchase Fails…and How to Fix Them

Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an initial point of engagement…

Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms —…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.