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Finally: Strong Financial Results From Social Media

Social media is increasingly important for retailers and brands; soon it will touch and benefit every significant metric of a retail organization….

Gamification Offers Measureable Results For Marketing And Engagement

Many retailers utilize social media and mobile marketing tactics to build two-way communication with consumers, increase loyalty and optimize engagement. However, a…

Best Buy, Gilt Groupe And HSN Lead The Pack In Gamification

This is Part III of “Gamification In Retail,” a four-part series discussing the growth of gamification: what it is and how best-in-class…

Leading Retailers Use Gamification To Boost Customer Engagement And Loyalty

This is Part I of “Gamification In Retail,” a four-part series dissecting Gamification: what it is, why it’s growing and how best-in-class…

Incite Amps-Up Loyalty Programs With Social Sharing Features

As social networking and word-of-mouth strategies become more prominent within the retail industry, merchants are striving to increase brand penetration via platforms…

Playd App For iPhone And Android Increases Word Of Mouth; Helps Video Game Retailers Boost Purchase Rates

Concept: Playd is a mobile application that allows users to share their gaming experiences across multiple platforms and earn rewards. Although the…

New Oracle Survey Reveals Shopper Insights On Mobile Marketing, Payments

Shoppers are more comfortable tapping into their smartphones in-store and at home to interact with brands, comparison shop and make purchases, according…

H&M, Sports Authority Join New foursquare And American Express Mobile Commerce Rollout

Location-based applications like foursquare, shopkick and Loopt have transformed shopping into the ultimate gaming experience, rewarding customers with points and badges when…

Growth Of Location-Based Apps Cause Retailers To Check In On The Potential To Extend Rewards

While some in the retail industry are still skeptical about the potential of location-based apps, it is getting harder to ignore the…

Best Buy, American Eagle, TSA, Macy’s Check In With New Shopkick Mobile App

While Facebook Places, Foursquare and Gowalla have hinted at the potential of location-based apps by having customers “check in” while they are…

Foursquare Social App Gives Retailers Location-Based Loyalty TouchPoint

Keeping pace with the social scene, Foursquare is emerging as another way consumers can keep friends informed about their whereabouts and favorite…

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