customer retention

Mind The Gap: The Pivotal Point Between Customer Acquisition And Retention

It’s a magical moment that often goes unrecognized: that pivotal point when a person who has never shopped with your brand before…

Only 25% Of Subscription Businesses Grow More Than 30% Per Year

While 67% of retailers report higher revenue after launching subscription services, according to an Ordergroove and NAPCO Report, subscription businesses in general…

Can Subscription Retail Solve Its Customer Retention Problem?

When it comes to subscription retail, the cross-currents are intense. Big retailers have either pulled out, as JCPenney did in February when…

The Case For An Updated Focus On Customer Lifetime Value

Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV). Companies like Adobe and Salesforce, along with platforms like…

Amazon Devices, Grocery Perks Drive Prime Day 2018 Customer Retention Strategy

As Prime Day concluded at 12 midnight PT on July 17, Amazon revealed that it generated more sign-ups for Prime on July…

Exclusive Q&A: How zulily Grew Its Customer Base 24%

Data and hard facts are important in marketing, but there are also elements of “art” involved, according to Kevin Saliba, SVP of…

Retail Customer Acquisition Vs. Retention: A Zero-Sum Game?

It’s one of the eternal questions retailers face: Do we focus more on customer acquisition or on customer retention? At first glance,…

Calyx Flowers Replaces ‘Robotic’ Service Reps With Retention-Focused Call Center

When Mark Ranalletti and Kap Wallingford purchased Calyx Flowers in summer 2015, the husband-and-wife team sought to pivot the online flower seller…

Top Tips For Building A Sustainable Subscription Service

Although Unilever’s $1 billion acquisition of Dollar Shave Club may have paved the way for other industry disruptors to procure their own…

Magento Releases Dashboard To Guide Holiday Decisions

Magento Commerce has introduced a Holiday Dashboard designed to use live data to guide merchant decisions in order to maximize holiday sales….

Mobile Marketer Optimove Raises $20 Million

Mobile marketing retention company Optimove has raised $20 million from Israel Growth Partners, a private equity investment firm that focuses on later…

Optimove Integrates With Google Ads To Boost Customer Retention

[Editor’s Note: This article has been edited since its original publication to reflect updated information.] Customer Marketing Cloud Optimove has announced an…