connected TV

NBCUniversal, Instacart Link Up to Bring Retail Media Opportunities to TV

NBCUniversal and Instacart are expanding their existing partnership to include a new retail media workstream that will enable Instacart’s CPG advertisers to…

NBCU Unveils New TV Commerce Capabilities Ahead of Summer Olympics

NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future” and enhancing TV-enabled commerce…

3 Things Connected TV Can Do that Linear Can’t

This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable) has fallen below 50%,…

Inside Hy-Vee’s RedMedia Expansion: From the Sofa to the Store

Although Hy-Vee has offered different components of retail media for some years, it has “been building in earnest” and officially launched Hy-Vee…

Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing…

Watch out World – Amazon is Coming for TV

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. Now that it has though, the company…

Ads Coming to Prime Video in 2024, but Amazon Promises ‘Meaningfully Fewer’ than on Other Streamers

Amazon is following the lead of nearly every other streaming service — including Disney+, Netflix and HBO’s Max — in announcing that…

Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers

At first blush, home improvement fans might not seem like a core audience for electronics retailer Best Buy. But as homes have…

Shoppable TV May Leapfrog Livestreaming in the U.S. — Here are 3 Tips to Get in the Game

There’s been a lot of anticipation surrounding livestream shopping in the U.S., based largely on its success in China. But so far…

Amazon Expands Advertising Options in CTV, Fresh Stores and Twitch

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives…

Kroger Media Network Makes the Leap into CTV

The Kroger Co.‘s retail media advertising business, Kroger Precision Marketing (KPM), has teamed up with sell-side advertising platform Magnite to expand its…

As Brands Slash Ad Spend, Mission-Based Messaging Becomes A Priority

The effects of COVID-19 have reverberated through personal and professional lives. Many are working remotely, homeschooling children and “social distancing” from family,…

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connected TV

NBCUniversal, Instacart Link Up to Bring Retail Media Opportunities to TV

NBCU Unveils New TV Commerce Capabilities Ahead of Summer Olympics

3 Things Connected TV Can Do that Linear Can’t

Inside Hy-Vee’s RedMedia Expansion: From the Sofa to the Store

Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth

Watch out World – Amazon is Coming for TV

Ads Coming to Prime Video in 2024, but Amazon Promises ‘Meaningfully Fewer’ than on Other Streamers

Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers

Amazon Expands Advertising Options in CTV, Fresh Stores and Twitch

Kroger Media Network Makes the Leap into CTV

As Brands Slash Ad Spend, Mission-Based Messaging Becomes A Priority

AI at a Crossroads: Leadership, Ethics, and ROI

Return to Sender: How Organized Retail Crime Rings Exploit Returns, Claims, and Loopholes

Unlock the Secrets to a Profitable Holiday Season

From Data Center to Storefront: How AI + Edge Computing are Transforming Retail

2025 Telecom Retail Trends: AI, Tech, and What Your Peers are Planning Next

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