Andrew Gaffney

TouchPoints TV: Video Recap Of The Cross-Channel Survey Report

Completing The Cross-Channel Challenge A majority of retailers (76.2%) have either implemented or committed to a cross-channel strategy. In this video,…

CES Session: Tapping Mobile And Social Media To Bring Shoppers In-Store

Particularly in the electronics industry, products are released at a rapid pace. To grab consumers’ attention and dollars, it is vital that…

Shopper Identified Transaction Data Driving Next Gen Retail Ecosystem

The next generation retail industry ecosystem will be driven by relevant marketing to the individual shopper, according to the keynote presentation during…

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