Completing The Cross-Channel Challenge
A majority of retailers (76.2%) have either implemented or committed to a cross-channel strategy. In this video, Andrew Gaffney, Founder, and Debbie Hauss, Editor-in-Chief of Retail TouchPoints share insights from the exclusive Cross-Channel survey. They also cite examples of retailers that have implemented successful cross-channel strategies, such as Build-A-Bear, Chico’s and Kohl’s. Topics covered include: profitability of cross-channel consumers, using analytics to improve the business, and the value of synchronizing customer information across channels.