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It's Time for the Turtles to Fly

‘Shopper Centricity’ is the stated goal of every industry player today.  But it’s an impossible dream unless today’s slow-to-change retailers fundamentally restructure to align functions now working at cross purposes and change incentives that reward behaviors at odds with the objective –– and unless suppliers take collaboration well beyond out-dated category management.  Download the full article to learn how your business can become Shopper Centric.
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