White Papers

Tackling The BYOD Era With Branch Connectivity Solutions

Trends and developments around cloud-based solutions and mobile technologies are spotlighting the business-critical need to accomplish tasks anywhere and at any time….

Turn Customer Data Into Revenue

As a marketer, you know that collecting and using customer data has countless benefits. For example, enabling dynamic content. But when channels…

The Power Of Personalizing The Mobile Experience

Retail has become a one-to-one playing field. Shoppers want to believe that messages from retailers are targeted directly to their individual preferences….

Shifting Performance Strategies And Solutions For Mobile And Web Delivery

Creating, managing and optimizing web and mobile architectures is a vital component of business success today. The industry has evolved to the…

Start Today’s Zozotown: A Case Study In Smarter Planet Leadership

Zozotown is a leading fashion channel in Japan, largely due to its extensive inventory which features approximately 1,600 store brands. However, the…

What Facebook’s Open Graph Means To Marketers

The introduction of Facebook’s Open Graph presents a unique opportunity for brands to harness the voice of their customer advocates and leverage…

Tackling The 7 Deadly Sins Of Customer Feedback Programs

To thrive and survive in a competitive marketplace, retailers must tap into and leverage customer feedback. Voice of the Customer (VoC) and…

Meeting The CRM Challenge In 2012 And Beyond

Nearly 80% of retailers currently have (63%) or plan to add (16%) a Customer Relationship Management (CRM) program, according to a recent…

The Top 5 Consumer-Driven Trends in Retail

To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions…

Forrester Report: Charles Schwab boosts acquisition with online Ratings and Reviews

Consumers don’t trust advertising, but they trust your customers’ opinions – 83% say it’s important to read user-generated content before making decisions…

6 Strategies To Ensure Your Wireless Network Delivers Enhanced Experiences

With the rapid pace of technology change and the increased number of requests from their business customers, technology professionals in the retail…

Top 12 Holiday Marketing Tips

Every year exhausted holiday shoppers are worn thin with too much to do. Every year holiday marketers are stretched to the limit…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.