Zozotown is a leading fashion channel in Japan, largely due to its extensive inventory which features approximately 1,600 store brands. However, the retailer has garnered long-term loyalty by continually focusing on connecting with customers throughout their online browsing and buying journeys.
Leveraging the IBM Unica suite of marketing management tools, Zozotown has evolved from running occasional campaigns to offering personalized recommendations and other one-to-one communication strategies.
Six months following implementation, Zozotown rolled out 60 promotional campaigns and increased the number of sales generated by promotions ten-fold.
“While fashions are going to come and go, we want to build relationships with our customers that endure — and strengthen — like a lifelong friendship,” said Toshiaki Shimizu, Director of Customer Friendship Management for Zozotown. “The road we’re on is to make Zozotown an even smarter shopping ‘partner’ for customers, one that can make informed fashion recommendations and open new doors for them.”
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